How Many Conversions Should Aaron Wait for Before Making Bid Changes in an App Campaign?

For an app campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Options:
A. 50 conversions
B. 75 conversions
C. 100 conversions
D. 125 conversions

Answer:

For an app campaign, Aaron should wait to apply any bid changes until at least 100 conversions have accumulated.

Aaron observes and adjusts bids often in his ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. In response to short-term trends, it can get tempting to frequently adjust the bid, but the best response is to wait for 100 conversations accumulated until an automated campaign before making any bid changes.

Data gathering in huge quantities and making small changes in the bid — less than 20% each time — should result in steadier campaign performance. People can make changes in targeting and bidding for specific campaign objectives primarily getting more users for the app or for new users more high-performing apps, and also targeting ad expenditure.