How to Enable Remarketing in Google Analytics

What must first be enabled to enable remarketing in Google Analytics?

A) Advertising Reporting Features

B) Demographics and Interests

C) Google Ads or Display & Video 360 account linking

D) Custom Dimension

Answer:

A) Advertising Reporting Features and C) Google Ads or Display & Video 360 account linking.

To enable remarketing in Google Analytics, the first thing that must be enabled is the Advertising Reporting Features. By modifying the property settings or tracking code, this allows Google Analytics to collect more information on web activity, which is essential for creating effective remarketing campaigns.

Additionally, linking a Google Ads or Display & Video 360 account is crucial in expanding your marketing efforts. Google Ads is a popular online advertising platform, while Display & Video 360 is a comprehensive tool for advertising creative and media teams to enhance their advertisement strategies.

By enabling these features, you can leverage the power of Google Analytics to reach your target audience effectively and improve your marketing efforts. This will ultimately help you achieve better results and drive more conversions for your business.