Marks & Spencer's Approach to Global Retailing: A Localized Approach

What is the approach of Britain's Marks Spencer to global retailing?

1) Global expansion
2) Localized approach
3) Online retailing
4) Franchise model

Answer:

Marks & Spencer's approach to global retailing can be best described as a localized approach.

Explanation:

The approach of Britain's Marks & Spencer to global retailing can be best described as a Localized Approach. Marks & Spencer focuses on tailoring its offerings to the specific needs and preferences of each local market it operates in.

For example, Marks & Spencer adjusts its product range, pricing, and store layout to cater to the tastes of its target customers in different countries. This localized approach allows the company to establish a strong presence and build customer loyalty in each market.

While Marks & Spencer does have an online retailing presence and operates its stores in various countries, its emphasis on tailoring its offerings to local markets makes a localized approach the most suitable description. The correct option is 2.

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