New Balance Marketing Strategy

What form of marketing communication did New Balance use to promote its athletic shoes?

A. Public Relations

B. Sales Promotion

C. Advertising

Answer:

The correct answer is C. Advertising

New Balance recently implemented a marketing strategy to promote its athletic shoes by spending $13 million on time on television and space in selected magazines. This form of marketing communication falls under advertising, which involves paid and non-personal communication of information promoting the brand, product, or service.

Advertising is a key element in a company's marketing mix, helping to create brand awareness, attract customers, and drive sales. By investing in advertising, New Balance was able to reach a wide audience through various channels, showcasing the features and benefits of its athletic shoes.

Through strategic advertising, New Balance effectively communicated its brand message and differentiated its products from competitors in the market. This allowed the company to engage with consumers, build brand loyalty, and ultimately drive revenue growth.

Overall, New Balance's use of advertising as a marketing communication tool demonstrates the importance of investing in promotional activities to enhance brand visibility and drive business success in the competitive athletic footwear industry.