Selling Blue Saucepans: How Does Phrase Match Help?
How does phrase match help Jamie in selling her overstocked blue saucepans?
What are two ways phrase match makes Jamie's work easier?
Answer:
Phrase match can make Jamie's work easier in the following two ways:
- Targeting relevant searches
- Reducing irrelevant traffic
Phrase match can significantly benefit Jamie in selling her overstocked blue saucepans. By setting up keywords using phrase match, Jamie gains better control over triggering search queries for her ads, ensuring more relevant traffic, and saving time on extensive keyword research by automatically including similar variations.
Targeting Relevant Searches:
By using phrase match, Jamie can target specific phrases or keywords that are most relevant to her overabundance of blue saucepans. This allows her ads to show up only for search queries that contain the exact phrase or close variations of it. As a result, prospective customers who are interested in purchasing blue saucepans are more likely to see her ads, leading to an increase in relevant traffic.
Reducing Irrelevant Traffic:
Another way that phrase match makes Jamie's work easier is by reducing irrelevant traffic to her website. Jamie can filter out search queries that are unrelated to her product by focusing on specific phrases or keywords. This helps in saving time and money by preventing clicks from users who are unlikely to make a purchase, ultimately improving the efficiency of her advertising efforts.
Overall, using phrase match allows Jamie to optimize her ad campaigns for selling overstocked blue saucepans, providing better targeting and control over search queries, ensuring more relevant traffic, and saving valuable time and resources that would have been spent on extensive keyword research.