How Does Nielsen Collect Data for Specific Problems?

If a company hires Nielsen to gather information on a very specific problem that the company encounters, what type of data is likely collected from consumers?

a) Primary

b) Secondary

c) Tertiary

d) Qualitative

e) Quantitative

Final Answer:

If Nielsen is hired to collect data on a specific problem, they would likely collect primary data. This data would be gathered directly from consumers and could comprise of both quantitative and qualitative information.

When a company enlists the help of Nielsen to gather information on a very specific problem, Nielsen is most likely to collect primary data from consumers. Primary data refers to data that is collected firsthand, directly from the source. In this case, Nielsen would conduct original research through methods such as surveys or interviews to gather data that is specific to the company's issue.

Since the data is being collected to address a particular problem, it is not data that has been previously gathered or analyzed (which would fall under secondary data). The primary data collected by Nielsen could include both quantitative data (numerical information that can be analyzed statistically) and qualitative data (non-numerical, descriptive data that is often subjective).

By gathering primary data, Nielsen can provide the company with valuable insights and information that is directly relevant to the problem at hand. This primary data collection process allows for a more tailored and focused approach to addressing the specific issue that the company is facing.