How to Optimize Keywords for Ads

How can a company ensure their ad displays only when a customer's search query matches their keyword precisely? For a company to ensure their ad displays only when a customer's search query matches their keyword precisely, they should select the Exact Match keyword option.

When running online ads, one of the key factors in ensuring the ad is displayed to the right audience is choosing the correct keyword match type. The Exact Match keyword option is the most precise match type available, ensuring that the ad will only appear when the exact keyword or close variants are queried. This means that any additional words in the search query will exclude the ad from being displayed.

For example, if a company's keyword is 'flights to New York' and they select the Exact Match option, their ad will show up for search queries like 'flights to New York' or close variants such as 'flight to New York'. However, the ad will not be triggered for searches like 'cheap flights to New York' or 'flights to New York from London' since they include extra words that do not match the keyword precisely.

By choosing the Exact Match keyword option, companies can ensure that their ads are targeted to users who are specifically searching for their products or services, improving the relevance of the ad and increasing the chances of conversion.

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