Hank's Decision-making for a New Digital Camera

What decision rule is Hank using for choosing a new digital camera?

a) cognitive decision rule
b) conjunctive decision rule
c) lexicographic decision rule
d) affect referral decision rule
e) disjunctive decision rule

Answer:

Hank is using a e. disjunctive decision rule by only requiring the digital camera to exceed 10 megapixels, which is an example of relying on a rule of thumb to simplify decision-making.

Hank wants to purchase a new digital camera with specific criteria of having a resolution greater than 10 megapixels. In this case, he is using a disjunctive decision rule for his decision-making process.

The disjunctive decision rule allows Hank to consider a camera acceptable if it exceeds any one of a list of minimum cutoffs, in this situation, the resolution must be higher than 10 megapixels. Unlike other decision rules, the disjunctive rule does not require all criteria to be met, but only one that surpasses the threshold.

When making decisions, individuals often utilize cognitive skills by relying on heuristics or rules of thumb. These strategies help simplify complex problems and guide decision-making processes. In Hank's case, the disjunctive decision rule serves as a quick and efficient way for him to choose a digital camera that meets his desired specifications without extensive analysis.