Juicy Chicken's Decision to Promote Grilled Chicken Leads to Vertical Conflict

Juicy Chicken's Promotion Strategy

Juicy Chicken is a popular fast food chain known for its delicious fried chicken. However, in an effort to cater to health-conscious consumers and promote a healthier menu option, Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken. This decision sparks a significant change in the company's marketing strategy and product offerings.

Vertical Conflict in Juicy Chicken

When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken, the company experiences vertical conflict. Vertical conflict refers to the disagreement between two different objects from different organizations. In this case, the conflict arises from the promotion of grilled chicken over traditional fried chicken within the same organization.

Explanation:

Vertical Conflict: It refers to the type of disagreement between two different objects of different organizations, is referred to as the vertical conflict. In this scenario, where grilled chicken is promoted rather than traditional fried chicken, Juicy Chicken experiences vertical conflict.