The Revolution of Makeup Industry by Max Factor

What innovation did Max Factor introduce in the makeup industry in 1908?

A. Waterproof makeup

B. Long-lasting makeup

C. Makeup that didn't cake or crack

Answer:

C. Makeup that didn't cake or crack

In 1908, Max Factor began selling a unique form of makeup that didn't cake or crack, revolutionizing the makeup industry. This new makeup was much better suited for movie stars transitioning from the stage to film.

The innovation of cakeless and crackless makeup was due to the changes in the film industry at that time. Prior to 1908, stage actors would wear heavy, visible makeup that could cake and crack under the heat of stage lights. As film emerged, the camera would pick up these imperfections which seemed unnatural. Max Factor, a wigmaker and cosmetic pioneer, understood that as movie stars moved from the stage to film, their makeup needed to change as well.

He developed a makeup that wouldn't cake or crack under the new film lights, giving a more natural and appealing look on film. His makeup became popular among movie stars because of this unmatched quality. The advancement that Max Factor made revolutionized the makeup industry and established his company as a prominent brand in Hollywood, and later, worldwide.

Not only did it meet the needs of movie stars at that time, it also set new standards for makeup quality. From this point, the makeup industry saw continual improvements, such as waterproof makeup and 24-hour wear. All these developments owe their origins to Max Factor's initial invention that didn't cake or crack under lights in 1908.